Intended for healthcare professionals


People seem confused about sensible drinking messages

BMJ 2006; 332 doi: (Published 02 February 2006) Cite this as: BMJ 2006;332:302
  1. Jan S Gill, lecturer (,
  2. Fiona O'May, research fellow
  1. Queen Margaret University College, Edinburgh EH12 8T

    EDITOR—Eleven years after publication of guidelines on sensible drinking,1 the social repercussions from the abuse of alcohol remain worrying in the UK. Unit labelling of alcohol drink containers was introduced in 1998 on a voluntary basis. In 2004 the government encouraged manufacturers to add messages on sensible drinking.2

    We investigated two interrelated aspects of public health education—recall of sensible drinking messages and awareness of drink labelling—among Scottish supermarket shoppers. The supermarket visited has pre-empted UK drink labelling innovations—since 2003 wine sourced from its own …

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