Intended for healthcare professionals


American Medical Association rejects proposal to ban consumer adverts for prescription medicines

BMJ 2005; 331 doi: (Published 30 June 2005) Cite this as: BMJ 2005;331:7
  1. Jeanne Lenzer
  1. New York

    The American Medical Association (AMA) has turned down a proposal to support a ban on advertisements for prescription drugs aimed at consumers. Instead, the organisation voted at a meeting of its House of Delegates for more research.

    Advertisements for prescription medicines have provided a constant revenue stream for print and broadcast media since 1997, when the Food and Drug Administration lifted restrictions …

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