Consumer advertising influences doctors' prescribing, study finds

BMJ 2005; 330 doi: (Published 28 April 2005) Cite this as: BMJ 2005;330:983
  1. Scott Gottlieb
  1. New York

    Drug advertising that is aimed directly at consumers can have important effects on treatment decisions. This is the conclusion of new research that tested doctors' responses to specially briefed patients who were sent to their clinics.

    Embedded Image

    Patients asking for a specific drug, such as one of those in the direct to consumer advertisements shown above, are more likely to leave with a prescription than those patients who don't ask for a drug

    Dr Richard Kravitz of the University of California's Department of Internal Medicine and colleagues created six standardised …

    View Full Text

    Log in

    Log in through your institution


    * For online subscription