Consumer advertising influences doctors' prescribing, study findsBMJ 2005; 330 doi: https://doi.org/10.1136/bmj.330.7498.983 (Published 28 April 2005) Cite this as: BMJ 2005;330:983
- Scott Gottlieb
- New York
Drug advertising that is aimed directly at consumers can have important effects on treatment decisions. This is the conclusion of new research that tested doctors' responses to specially briefed patients who were sent to their clinics.
Dr Richard Kravitz of the University of California's Department of Internal Medicine and colleagues created six standardised …