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Direct to consumer marketing: Advertising directly to consumers may affect patients' safety

BMJ 2005; 330 doi: (Published 14 April 2005) Cite this as: BMJ 2005;330:906
  1. Mark Hochhauser (, readability consultant
  1. Golden Valley, MN 55422,USA

EDITOR—Mansfield et al discussed direct to consumer advertising of drugs.1 Consumer advertising on television is different from drug advertisements in newspapers and magazines.

Television advertisements mention risks very quickly, whereas the required “brief summary” in print advertisements …

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