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US campaign contributes to 7% fall in smoking among teenagers

BMJ 2005; 330 doi: (Published 10 March 2005) Cite this as: BMJ 2005;330:559
  1. Scott Gottlieb
  1. New York

A national anti-tobacco advertising campaign that emphasised the health related effects of tobacco led to 22% of the decrease in smoking among US school students over a two year period (American Journal of Public Health 2005;95:425-31).

The “truth” campaign, sponsored by the American Legacy Foundation, a non-profit group that spearheads anti-smoking campaigns, includes graphic images of the toll exacted by tobacco use. For example, one television advertisement from the campaign featured young people placing 1200 body bags outside of the headquarters of a tobacco company to highlight the number of daily deaths related to tobacco.

Researchers evaluated the programme's effectiveness by using data from the “monitoring the …

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