UK regulator to shame companies for misleading advertisements

BMJ 2005; 330 doi: (Published 24 February 2005) Cite this as: BMJ 2005;330:436
  1. Liza Gibson
  1. London

    The UK drug agency, the Medicines Healthcare Products Regulatory Agency, says it will be “naming and shaming” pharmaceutical companies that produce misleading promotional material. The drug industry will now have to comply with new “tougher” guidance aimed at poor practice.

    Companies that regularly breach the guidelines will be subject to a review of their whole advertising portfolio to ensure they meet …

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