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Student Reviews

Eyespy

BMJ 2004; 329 doi: https://doi.org/10.1136/sbmj.0411436 (Published 01 November 2004) Cite this as: BMJ 2004;329:0411436

Rseaerchers, at Cmabrigde Uinervtisy, say it deosn't mttaer in waht oredr the ltteers in a wrod are wirtetn. The olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a pobrelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Eeypsy will no lgoner sepnd so much tmie crrocetnig slpeling in atrciles (www.mrc-cbu.cam.ac.uk/personal/matt.davis/Cmabrigde).

Kellogg's Frosties has been banned from using the slogan “eat right” because the cereal is too high in sugar. The ruling follows an investigation by the Advertising Standards Authority after a complaint about a football themed advert for Frosties aimed at children included the slogan “train hard, eat right, and earn your stripes.” The watchdog found a 30 g bowl of Frosties with 125 ml of milk contained more sugar than a jam doughnut, a custard tart, or a flapjack. Kellogg's said that the commercial was designed to encourage children to improve their football skills with the help of …

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