Phir Milenge

Professor Richard Feachem, head of the global fund for AIDS, tuberculosis, and malaria said that there were three stages to HIV/AIDS awareness in Hollywood. In the first stage, an actress speaks out about it, then an actor dies from the virus. “Finally, there was the Philadelphia effect, where they made a movie about it.”

His sentiment was echoed by Kofi Annan's call for HIV/AIDS education through the international media earlier this year. Bollywood's reply to this was Phir Milenge “We'll Meet Again”—its first big budget, big name picture, which aims to tackle the stigma associated with HIV/AIDS.

Tamanna (Shilpa Shetty) is the creative director of a successful advertising company and the graduate of an arts and theatre school. At a college reunion, Tamanna bumps into her college crush, Rohit (Salman Khan), a guitarist who now lives in New York. Love blossoms believably, albeit predictably, and they have sex. Rohit leaves for New York the next day, promising that they will see each other again. But …