McDonald's profits drop and Mars abandons king size barsBMJ 2004; 329 doi: https://doi.org/10.1136/bmj.329.7470.820-a (Published 07 October 2004) Cite this as: BMJ 2004;329:820
- Rebecca Coombes
The profits of McDonald's UK arm have slumped to the lowest level in the fast food giant's 30 year history after a stream of bad publicity about the ill effects to health of eating junk food.
The chain's pretax profits fell by nearly three quarters in the United Kingdom last year, to £23.6m ($42.1m; €34.3m), it emerged last week.
The figures—which also show that sales have dropped—follow claims that the high fat and salt content of food from McDonald's have contributed to the United Kingdom's rising incidence of obesity in children.
The film Super Size Me—a documentary currently on release in the United …