Advice to parents has limited effect—where next?

BMJ 2004; 329 doi: (Published 29 July 2004) Cite this as: BMJ 2004;329:269
  1. Paul Little, professor of primary care research (
  1. 1 Southampton University, Aldermoor Health Centre, Southampton SO16 5ST

    This study shows nicely that it may be possible to train doctors to inform mothers regarding danger signs, but that about half of mothers do not recall the information—and of those who recall the advice, many do not seem to act on it.1

    Why do patients not follow doctors' advice? Several factors are likely to be operating. Advice from a health professional comes in the context of …

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