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Explicit ads seek to halt rise in sexual disease

BMJ 2004; 328 doi: https://doi.org/10.1136/sbmj.040395b (Published 01 March 2004) Cite this as: BMJ 2004;328:040395b
  1. Trevor Jackson1
  1. 1London

A UK government sexual health advertising campaign has given a new meaning to the traditional romantic Valentine's Day's message. In place of slushy slogans describing the pain of Cupid's dart are explicit warnings about the agony of gonorrhoea and genital herpes. “I love you so much it hurts... when I pee,” reads the message on the front of a spoof Valentine's card …

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