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GPs should help patients avoid unhealthy breakfast cereals, expert says

BMJ 2004; 328 doi: (Published 08 April 2004) Cite this as: BMJ 2004;328:854
  1. Katherine Burke
  1. London

    GPs should help patients interpret nutritional information on packaged foods such as breakfast cereals, a leading obesity expert has suggested, because many so called healthy foods are not as good for us as we think.

    Professor Jane Wardle from University College London has backed research from the Consumers' Association that accuses manufacturers of breakfast cereal of “lacing” their products with high levels of sugar, salt, and fat.

    Professor Wardle pointed out that the food industry is driven to launch saltier, fattier, and more sugary brands because these taste and therefore sell better than healthier alternatives.

    “Even someone like me can study their …

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