Parents key to reducing overweight in children:Marketing targets children

BMJ 2004; 328 doi: https://doi.org/10.1136/bmj.328.7432.169 (Published 15 January 2004) Cite this as: BMJ 2004;328:169
  1. Kath Dalmeny, policy officer (kath@foodcomm.org.uk)
  1. Food Commission, London N1 9PF

    EDITOR—According to your news item, Dame Yve Buckland of the Health Development Agency had dismissed the role of food marketing in affecting food choices of children and their families.1 We were concerned by her quote “child focused food advertising is a real challenge, but parents can fight back—it's them paying …

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