Communicating risk

BMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7428.1404 (Published 11 December 2003) Cite this as: BMJ 2003;327:1404

Journalists have responsibility to report risks in context

  1. Mark D Griffiths, professor of gambling studies (mark.griffiths@ntu.ac.uk)
  1. Psychology Division, Nottingham Trent University, Nottingham NG1 4BU

    EDITOR—Easton discussed health risk reporting in the media.1 A lot can be learnt about people's perceptions of risk by examining lottery play. This in itself may have implications for how journalists report risk probabilities in media settings.

    The probability of winning lottery prizes are the basic risk dimensions that may help determine whether a person gambles on …

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