Communicating riskBMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7428.1403-c (Published 11 December 2003) Cite this as: BMJ 2003;327:1403
Journalists take note
- David S Rivers, general practitioner principal (email@example.com)
- Hastings House Medical Centre, Wellesbourne, Warwick CV35 9NF
EDITOR—Gigerenzer and Edwards provide us with a succinct summary of everything that is wrong with communicating risk both within the medical profession and to the public at large.1 What is more, they suggest comparatively easy ways of improving the current sad state of confusion and misunderstanding, by using natural frequencies or absolute risks whenever possible, rather than relative risks alone.
My concern is …