Bmj Usa: News

Absolut controversy: liquor ads return to network TV

BMJ 2003; 327 doi: (Published 19 November 2003) Cite this as: BMJ 2003;327:E90
  1. Charles Marwick
  1. Washington, DC

    This article originally appeared in BMJ USA

    When NBC announced last December 13 that it would accept liquor advertisements on national television, the reaction was predictable. The Distillery Spirits Council of the United States, a national trade association, called the move “a positive day for the spirits industry.” The American Medical Association (AMA) called it “shockingly irresponsible.”

    Advocacy groups concerned about excessive drinking criticized it. Millie I Webb, national president of Mothers Against Drunk Driving, called for “higher standards of responsibility in advertising beer, wine, and liquor.” George A Hacker, Alcohol Policies Project Director at the Center for Science in the Public Interest (CSPI), immediately described NBC's …

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