A cigarette by any other name kills just as well

BMJ 2003; 327 doi: (Published 25 September 2003) Cite this as: BMJ 2003;327:701
  1. Andrew Iles
  1. BMJ

    A campaign to expose misleading descriptions and marketing of cigarettes was launched this week by Cancer Research UK. So called “light” or “mild” cigarettes are no less dangerous than regular cigarettes, the charity says.

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    “Low tar” tobacco is marketed in light packaging to get …

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