Company plans to sell snuff as “smokeless tobacco”BMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7409.247-a (Published 31 July 2003) Cite this as: BMJ 2003;327:247
- Deborah Josefson
A major US tobacco manufacturer, US Smokeless Tobacco, is planning to launch an advertising campaign that will exploit anti-smoking bans across the country.
The company is the largest producer of snuff—smokeless tobacco—in the United States. In the wake of tobacco related litigation settlements and negative publicity surrounding cigarette smoking, the company has produced a snuff that does not make the user spit. It wants to market the product as …