Reviews MEDIA

Supplementary benefits?

BMJ 2003; 326 doi: (Published 12 June 2003) Cite this as: BMJ 2003;326:1339
  1. Anne Gulland (, freelance journalist
  1. London

    How the vitamin industry hit back at negative media coverage

    To the consumer it must all seem rather confusing. On the one hand the government is warning that high doses of vitamin tablets can be harmful and on the other our favourite media doctors and the health food industry are telling us to carry on popping the pills.

    The confusion has arisen over the publication last month of a report by the Food Standards Agency (FSA), which recommended upper limits on popular vitamin pills such as calcium, iron, and vitamin C. For the vitamin industry the headlines could not have been worse. “Too many vitamins may be bad for you,” said the Express. And the Mirror: “Government warning: …

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