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Family complains that “love drug'”will smear their name

BMJ 2002; 325 doi: (Published 07 September 2002) Cite this as: BMJ 2002;325:514
  1. Mark Gould
  1. London

    A major pharmaceutical company that is set to launch a drug for erection difficulties under the brand name Cialis is locked in battle with a family of the same name that fears ridicule unless the drug is renamed.

    Eli Lilly says tadalafil, trademarked in 50 countries as Cialis, will far outperform Viagra. The company states that men with persistent erectile dysfunction reported an improved ability to achieve erections up to 24 hours after taking the drug, so allowing couples to regain a more spontaneous sex life.

    The drug is due to be …

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