Intended for healthcare professionals

Marketing By admitting he is shy, an American football player has become the latest star to promote disease—and drug—awareness

Celebrity selling—part two

BMJ 2002; 325 doi: https://doi.org/10.1136/bmj.325.7358.286 (Published 03 August 2002) Cite this as: BMJ 2002;325:286

Article usage

Article metrics provide readers and authors with an indication of how often a specific article has been accessed month by month. It counts three formats - abstract/extract, full text and pdf. The page is updated each day.

Usage statistics: July 2003 to January 2020

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AbstractFullPdf
Jul 20030550
Aug 20030570
Sep 20030550
Oct 20031470
Nov 20035640
Dec 20030471
Jan 20040650
Feb 20040580
Mar 20041622
Apr 20041480
May 20040390
Jun 20040520
Jul 20040570
Aug 20042440
Sep 20042520
Oct 20041390
Nov 20046670
Dec 20042690
Jan 20050370
Feb 20052360
Mar 20056450
Apr 20057410
May 20052220
Jun 20051310
Jul 20054250
Aug 20053340
Sep 20053330
Oct 20051560
Nov 20050400
Dec 20052440
Jan 20060350
Feb 20063490
Mar 20060280
Apr 20060590
May 20060590
Jun 20060300
Jul 20060280
Aug 20060440
Sep 20060260
Oct 20060360
Nov 20060420
Dec 20060470
Jan 20070330
Feb 20070340
Mar 20070210
Apr 20070300
May 20070220
Jun 20070190
Jul 20070190
Aug 20070160
Sep 20070210
Oct 20070230
Nov 20070280
Dec 20070170
Jan 2008070
Feb 20080200
Mar 20080210
Apr 20080160
May 20080180
Jun 20080290
Jul 20080160
Aug 20080260
Sep 20080300
Oct 20080541
Nov 20080300
Dec 20080190
Jan 2009070
Feb 2009040
Mar 20090120
Apr 2009040
May 2009020
Jun 2009010
Jul 2009030
Aug 2009020
Sep 2009030
Oct 2009090
Nov 2009020
Dec 2009030
Jan 2010020
Feb 2010050
Mar 2010020
Apr 2010010
May 2010020
Jun 2010030
Jul 2010070
Aug 2010020
Sep 20102110
Oct 20107010
Nov 20101830
Dec 2010720
Jan 2011310
Feb 2011480
Mar 20116100
Apr 2011820
May 2011140
Jun 2011020
Jul 2011340
Aug 2011150
Sep 2011390
Oct 20111110
Nov 2011020
Dec 2011040
Jan 2012140
Feb 2012900
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Apr 2012410
May 2012900
Jun 2012200
Jul 2012100
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Sep 2012010
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Nov 2012820
Jan 2013210
Feb 2013400
Mar 2013120
Apr 2013180
May 2013120
Jun 2013400
Jul 2013500
Aug 2013310
Sep 2013620
Oct 2013410
Nov 2013520
Dec 2013500
Jan 2014040
Feb 2014730
Mar 2014200
Apr 2014410
May 2014230
Jun 2014230
Jul 20140130
Aug 2014100
Sep 2014010
Oct 2014010
Dec 2014210
Jan 20151820
Mar 2015810
Apr 2015420
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Jun 2015600
Jul 2015900
Aug 2015360
Sep 2015600
Oct 2015120
Nov 20151300
Dec 2015440
Jan 2016800
Feb 2016610
Mar 2016200
Apr 2016610
May 20162210
Jun 20161700
Jul 2016400
Aug 20161000
Sep 20161120
Oct 2016410
Nov 2016550
Dec 2016800
Jan 20171700
Feb 2017520
Mar 2017720
Apr 20171200
May 20171120
Jun 2017700
Jul 20171200
Aug 2017720
Sep 2017430
Oct 20171000
Nov 2017620
Dec 20171200
Jan 20181310
Feb 2018400
Mar 2018310
Apr 2018610
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Jun 2018100
Jul 2018600
Aug 2018200
Sep 2018300
Oct 2018620
Nov 20182640
Dec 20181330
Jan 20191300
Feb 2019310
Mar 2019620
Apr 20191010
May 2019900
Jun 20192800
Jul 2019100
Aug 2019500
Sep 2019310
Oct 2019310
Nov 20191300
Dec 2019800
Jan 2020710
Total79427404