EU's anti-smoking stance needs to be more than frightening

BMJ 2001; 323 doi: https://doi.org/10.1136/bmj.323.7313.635 (Published 15 September 2001) Cite this as: BMJ 2001;323:635
  1. Theresa M Marteau, professor of health psychology (theresa.marteau@kcl.ac.uk),
  2. Sue Hall, research fellow in health psychology
  1. Psychology and Genetics Research Group, Guy's, King's and St Thomas's Medical School, King's College London, London SE1 9RT

    EDITOR—Under European Union rules agreed in May 2001, national governments will be able to insist that, from September 2002, tobacco manufacturers devote 30% of the front of cigarette packets and 40% of their backs to messages conveying the dangers of smoking.1

    This reflects a wider tendency for messages aimed at motivating change in behaviour to focus on …

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