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Should there be drug advertising?

BMJ 2001; 322 doi: https://doi.org/10.1136/sbmj.0106206 (Published 01 June 2001) Cite this as: BMJ 2001;322:0106206
  1. Richard Smith, editor1,
  2. Rhona MacDonald, editor, Student2
  1. 1BMJ
  2. 2BMJ

A retired hippie, Richard Smith (now editor of the BMJ), makes a case for

This is the piece I've dreaded writing. I grew old the day John Lennon died. Today I grow very old. I'm 49 - as ancient in your minds as Winston Churchill, nylon stockings, and spitting in the street. But if I'm old enough to preach to you about the need to include drug advertising in the BMJ I must be as old as them. I want to make my case - in part - by telling you my story. I started from where you may be now. It is the fate of revolutionaries to turn into the people they despise, and I'm the living proof - but I still think I'm right.

(SANDRA GOLDBECK-WOOD)

Root of most evil

While at school in south London I was a communist. I sometimes imagine myself explaining what that means to my grandchildren, which, as far as I know, I don't yet have. It will seem as strange as having believed in the phlogiston theory. I do have the excuse that one reason I joined the communists was to meet girls and even kiss them (that's all we did before sexual intercourse was famously invented in Hull in 1963 and even later in south London). But I did care passionately about world poverty and injustice, racism, and colonialism. I read Regis Debray's notes on guerilla warfare, learning how to keep my gun dry in the jungle. I believed that big business - as symbolised par excellence by pharmaceutical companies - was the root of most evil.

At medical school I swept into political power on a slogan that would have made Peter Mandelson envious: “Don't be thick, vote for Dick.” I sat on committees with other rebellious youths like Gordon Brown, illustrating that this …

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