Marketing studies and scientific research must be distinct

BMJ 2001; 322 doi: https://doi.org/10.1136/bmj.322.7296.1249 (Published 19 May 2001) Cite this as: BMJ 2001;322:1249
  1. E Ernst, professor (E.Ernst@exeter.ac.uk)
  1. Department of Complementary Medicine, University of Exeter, Exeter EX2 4NT

    EDITOR—Drew and Davies's trial to assess the effectiveness of Ginkgo biloba in tinnitus, which was conducted by post and telephone, raises several important methodological issues.1 The advantages of such a design are obvious: easy and quick recruitment of patients allowing large sample sizes at comparatively low costs. …

    View Full Text

    Log in

    Log in through your institution


    * For online subscription