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Television programmes could market breast feeding

BMJ 2001; 322 doi: (Published 07 April 2001) Cite this as: BMJ 2001;322:863
  1. Virginia Thorley (, lactation consultant, private practice
  1. PO Box 10118, Brisbane, Queensland 4000, Australia

    EDITOR—Henderson et al's paper looking at how breast feeding and bottle feeding are represented in the British media raises no surprises.1 Perhaps this is the time for health authorities to consider working with the media to create and implement a social marketing initiative, using positive health messages, in soap operas …

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