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Empowering consumers

BMJ 2001; 322 doi: (Published 03 March 2001) Cite this as: BMJ 2001;322:562
  1. Tessa Richards (
  1. BMJ

    The customer may be king in the retail trade, but in medicine only the most well educated and persistent approach royal status. For most, the gulf between “them” and “us” remains large, and the much vaunted movement to treat patients as partners remains more honoured in the breach than the observance.

    But the tide is turning, and this week the BMJ presents …

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