Pop musicians boycott Nestlé promotion

BMJ 2001; 322 doi: (Published 27 January 2001) Cite this as: BMJ 2001;322:191
  1. Gavin Yamey
  1. BMJ

    Pulp, Dodgy, and Ian Brown—three major British pop artists—have refused to take part in a promotional campaign for the “V2001” music festival, in Reading and Leeds, because of its sponsorship by Nestlé. The musicians have boycotted the campaign because of their concern that Nestlé is violating the international code on the marketing of infant formula.

    Nestlé asked the bands to donate tracks to a …

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