Charity SpiceBMJ 2000; 321 doi: https://doi.org/10.1136/bmj.321.7274.1479 (Published 09 December 2000) Cite this as: BMJ 2000;321:1479
- Mike Dixon, consultant breast surgeon
The message from Breast Cancer Care was intriguing: “Please phone—we have something exciting to tell you. The “something exciting” was that Geri Halliwell, aka Ginger Spice, had decided to give the proceeds of her autobiography to Breast Cancer Care. The charity wanted me to introduce Geri at the Glasgow book signing. After some persuasion I agreed.
We need more celebrities to put back into society some of what they take out
The evening before the book signing I was contacted by the Daily Record. The paper wanted to know who the youngest woman in Scotland with breast cancer was, and asked whether I could find her because Geri wanted to meet her. I made it clear that I did not think it appropriate to expose patients to the press without giving them time to consider whether they wanted press exposure, and I thought that it would be easier, as the book signing was in Glasgow, to get a patient from Glasgow.
I arrived at the stage …