Intended for healthcare professionals


Blemished, unsprayed plums

BMJ 2000; 321 doi: (Published 29 July 2000) Cite this as: BMJ 2000;321:a

The simplest way to write Editor's Choice is to use the Jack Horner method: you stick in your fingers and pull out plums. A more complex method is to search for, invent, orif all else failsimagine themes. I was almost there with identifying a theme on the evidential difficulties of prescribing new drugs when I was sidetracked by some splendid plums.

Maurice King, author of the legendary book Medical Care in Developing Countries and an expert on population, can always be relied on to write something interesting. In his review of The Meat …

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