Revel in electronic and paper media

BMJ readers and authors should enjoy the strengths of both media

Some BMJ readers are proud of not using the world wide web. Others are scornful of paper media, predicting that one day everything will be purely electronic. Both are wrong, and we urge BMJ readers and authors to exploit to the full both paper and electronic media.

The BMJ has two audiences that overlap only a little. Each week we send out about 115 000 paper journals, mostly to people in Britain. Yet in any one week only about 5-10% of these people access bmj.com. At the same time we have around 100 000 weekly visitors to bmj.com. Most …