Legality of European ban on tobacco advertising questionedBMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7251.1691 (Published 24 June 2000) Cite this as: BMJ 2000;320:1691
- Rory Watson
The joy of antismoking campaigners at the prospect of clearer health warnings on cigarette packets was tempered this week by doubts over the legality of a comprehensive ban on tobacco advertising and sponsorship across the European Union.
Under this initiative, cigarette manufacturers would have to set aside 35% of the front of each packet and 45% of the back to warn smokers of the risks they are running. The percentages are considerably higher than the 4% currently required in the …