Intended for healthcare professionals


BMA demands more responsible media attitude on body image

BMJ 2000; 320 doi: (Published 03 June 2000) Cite this as: BMJ 2000;320:1495
  1. Helen Morant
  1. BMJ

    Broadcasters and magazine publishers should “adopt a more responsible editorial attitude towards the depiction of extremely thin women as role models,” the BMA's board of science and education said this week.

    In a report entitled Eating Disorders, Body Image and the Media it calls on the media to “portray a more realistic range of body images.” Dr Ian Bogle, BMA chairman of council, attacks the cult of “bodily perfection” perpetuated by the media in contemporary society. The report also suggests that the Independent Television Commission should review its policy on the use of thin women in advertisements …

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