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Campaigners accuse tobacco firm of dubious ploy

BMJ 2000; 320 doi: (Published 27 May 2000) Cite this as: BMJ 2000;320:1427
  1. Simon Chapman
  1. Sydney

    The antismoking campaign group Quit from Melbourne, Australia, has accused the cigarette manufacturer Philip Morris of trying to win popularity among young people through dubious marketing devices. The company has been giving away, with its cigarettes, free keyrings with a concealed vial suitable for carrying drugs.

    Quit's staff were given such a key ring when they recently bought a box of Philip Morris's Alpine Extra Light cigarettes. The metal tube attached to the ring can be unscrewed to reveal inside a small glass vial …

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