The Fag ShowBMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7235.654/a (Published 04 March 2000) Cite this as: BMJ 2000;320:654
- Sarah Lucas,
- Gavin Yamey
- Sadie Coles HQ, Heddon Street, London, until 18 March
The cigarette is a powerful modern icon. The budding Hollywood star dangles one between her lips to suggest maturity and recklessness. Tobacco ads play on the idea that the product provides a naughty pleasure, an indulgence for adults in control of their lives. Smoking, the billboards tell us, is seriously sexy.
Sarah Lucas, a prominent figure in the new wave of young British artists, used to buy into this message. In a self portrait from a few years ago, she is smoking defiantly. But last summer she gave up, going cold turkey from a …