Intended for healthcare professionals


Pfizer to sponsor European impotence awareness campaign

BMJ 2000; 320 doi: (Published 04 March 2000) Cite this as: BMJ 2000;320:598
  1. Gavin Yamey
  1. BMJ

    Pfizer, the manufacturer of sildenafil (Viagra), is to launch a Europe-wide “disease awareness” campaign, focusing on treatments for erectile dysfunction without naming its product. The advertising of prescription drugs directly to consumers is banned in the United Kingdom, but pharmaceutical companies are testing the limits of this ban. Last year a television commercial about …

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