Intended for healthcare professionals

Website Of The Week Website of the week

Consumers' health

BMJ 2000; 320 doi: (Published 12 February 2000) Cite this as: BMJ 2000;320:454
  1. Douglas Carnall (
  1. BMJ

    You wait months for a UK consumer health website, and then three come at once. Last week saw the launch of three such sites, all complete with television celebrity and all predicated on a portal strategy—that is, acting as a gateway to direct users to content at other sites. I tested each site by playing a smoker who wants further information about stopping.

    The search facility of …

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