Advertisement breached code of practiceBMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7231.335/a (Published 05 February 2000) Cite this as: BMJ 2000;320:335
View Full Text
- Gavin Yamey
The Association of the British Pharmaceutical Industry has ruled that the drug company Pharmacia and Upjohn breached its code of practice with its advertisement for the incontinence drug tolterodine (Detrusitol).
The advertisement, which appeared in the BMJ (23 October), showed a smiling woman in a …
Log in using your username and password
Log in through your institution
Subscribe from £173 *
Subscribe and get access to all BMJ articles, and much more.
* For online subscription
Access this article for 1 day for:
£38 / $45 / €42 (excludes VAT)
You can download a PDF version for your personal record.