Intended for healthcare professionals

Soundings Soundings

Playing the guru

BMJ 1999; 319 doi: (Published 11 December 1999) Cite this as: BMJ 1999;319:1585
  1. Trisha Greenhalgh, general practitioner
  1. London

    An expert is, by modern definition, a person who comes from a long way away and gives a Powerpoint presentation.

    Several months ago I was asked by a group of Italian specialist physicians to speak at their annual bash in Florence. They sent details of the top class hotel and extensive fringe programme, which I carefully scrutinised, and of the conference itself, which I did not. It all seemed like the ultimate free lunch.

    My keynote lecture made liberal use of …

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