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Drug advertising

BMJ 1999; 319 doi: (Published 30 October 1999) Cite this as: BMJ 1999;319:1208
  1. Douglas Carnall (
  1. BMJ

    The web is straining the traditional boundaries of the advertising of prescription medicines, and there's plenty of content on both sides of the debate. PhRMA ( is the umbrella organisation of the American pharmaceutical industry and, perhaps not surprisingly, is in favour of “direct to consumer” advertising ( Meanwhile, the …

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