Intended for healthcare professionals


American Medical Association guidelines on direct to consumer advertising

BMJ 1999; 319 doi: (Published 25 September 1999) Cite this as: BMJ 1999;319:805

The guidelines below are an abridged version of the AMA's guidelines, which were developed with the Food and Drug Administration and the Pharmaceutical Manufacturers Association.

  • Must be disease specific and enhance consumer education …

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