Media have key role in shaping use of health servicesBMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7212.786c (Published 18 September 1999) Cite this as: BMJ 1999;319:786
- Roberto Grilli, senior executive
- Agenzia per i Servizi Sanitari Regionali, Piazza G Marconi 25, 00144 Rome, Italy
EDITOR—Information in the mass media is commonly thought to negatively shape the demand for health services, raising false hopes and generating emotional reactions and irrational behaviours. Oversight and misinterpretation of research information are indeed common ingredients of messages from the lay media, often leading to conflicts and tensions between health services and consumers and to public expectations that are bound to remain largely unmet.
Nevertheless, empirical research shows that the mass media may also positively affect the use of health services, …