Intended for healthcare professionals


Making them squirm

BMJ 1999; 318 doi: (Published 06 March 1999) Cite this as: BMJ 1999;318:679
  1. Trisha Greenhalgh, general practitioner
  1. London

    A few months ago I received a letter from a pharmaceutical company that presented “evidence” for the cost effectiveness of a popular antibiotic.

    I'll spare the company's blushes, but let's just call it drug X and say the stuff is heavily advertised in the freebies, comes in a blister pack as two tone brightly coloured capsules, and if you bought a course of it privately you'd probably need to pay with a credit card. The letter said that tests in volunteers had …

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