Intended for healthcare professionals


Advertising Standards Authority finds against Nestlé

BMJ 1999; 318 doi: (Published 13 February 1999) Cite this as: BMJ 1999;318:417
  1. Annabel Ferriman
  1. BMJ

    The Advertising Standards Authority has upheld a complaint against Nestlé over its marketing of infant formula in developing countries. The complaint concerned a 1996newspaper advertisement in which Nestlé claimed that it had marketed infant formula “ethically and responsibly” both before and since the introduction of the international code of marketing of breast milk substitutes in 1981.

    The standards authority's ruling, which has not been officially released …

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