Intended for healthcare professionals

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BMJ 1999; 318 doi: (Published 16 January 1999) Cite this as: BMJ 1999;318:203

Looking yourself up on the internet— arguably the naffest way of coping with boredom—is known by computer buffs as egosurfing. Celebrities with websites can count their visitors. BMJ contributors can check responses to their articles. It is by no means guaranteed to boost morale.

Another method is to search the web for your name. “Smith” has almost five million entries. James Young Simpson has 674789, but only the first 20are about the obstetrician. The next hundred are …

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