Fighting Fat, Fighting FitBMJ 1999; 318 doi: https://doi.org/10.1136/bmj.318.7177.202 (Published 16 January 1999) Cite this as: BMJ 1999;318:202
- Phil Hammond, GP, writer, and broadcaster
Weight of the Nation, BBC1, 5January; Fat Free, BBC1, a 6part documentary series, from 7January; Fat Files, BBC2, a 3part Horizon documentary, from 7January
This is the big one for obesity—the BBC's largest ever health campaign, with 30dedicated programmes in seven weeks, plugs everywhere on local and national radio and TV, and a registration scheme aimed not just at providing information but at “motivating behavioural change.” The BBC has even informed every health authority in the hope of getting health professionals across Britain “on message.” Throw away the scales. Never say diet. It's the small but permanent changes to eating and activity that are the key to getting fit and feeling great.
The BBC has been down this way before. Terry Wogan launched a Fight the Flab radio campaign in the 1970s and admitted to miming pull ups over the microphone. In 1993Wogan fronted The Health Show, a live, celebrity led extravaganza on BBC1 with Dr Hilary Jones. The cornerstone programme of this …