Signposting for general practitioners

The greatest strength of the BMJ is the diversity of its readership. The journal goes togeneral practitioners, senior and junior hospital doctors, public health doctors, medical and non-medical academics, and many non-doctors. And it reaches most countries of the world. We are, we like to boast, the most general of the general medical journals. But our greatest strength is also our greatest weakness—because it's hard to make everything relevant to everybody. Luckily we don't have to because few doctors have available the 24 hours it would take to read the journal cover …