Voluntary agreement for tobacco advertising at retail premises not being adhered to

BMJ 1998; 316 doi: https://doi.org/10.1136/bmj.316.7124.69a (Published 03 January 1998) Cite this as: BMJ 1998;316:69
  1. Wendy Robertson, Health promotion specialista,
  2. Sara E. Rooney, Health promotion managera,
  3. Neil J G Field, Director of health promotiona,
  4. Neil R Aston, Senior environmental health officerb
  1. a Solihull Health Promotion Services, Solihull Healthcare NHS Trust, Solihull, West Midlands B91 3EF
  2. b Environmental and Technical Services, Solihull Metropolitan Borough Council, PO Box 19, Solihull, West Midlands B91 2QT

    Editor—The voluntary agreement on tobacco products' advertising and promotion, dated 21 December 1994, has two clauses for retail premises, which came into force on 1 January 1997.1 Firstly, the tobacco industry undertook “to remove all external permanent advertising material at retail premises for all tobacco products … by 31 December 1996.” Secondly, “The companies will endeavour to ensure that their existing shop advertising material carries the health warnings prescribed by this agreement by 1 January 1997.” The Committee for Monitoring Agreements on Tobacco Advertising and Sponsorship confirmed (personal communication, June 1996) that health warnings such …

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