Intended for healthcare professionals

  1. Effect of colour of...
  2. Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness
Drugs

Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness

BMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7072.1624 (Published 21 December 1996) Cite this as: BMJ 1996;313:1624

Related articles

See more

Cited by...

  • A Multi-Center Randomized, Double-Blind, Placebo Controlled, Parallel Group, Phase IIa Study to Evaluate the Efficacy, Safety and Tolerability of an Anthocyanin Rich Extract (ACRE) in Patients with Ulcerative Colitis
  • Unethical informed consent caused by overlooking poorly measured nocebo effects
  • Savor the flavor -- a randomized double-blind study on taste-enhanced placebo analgesia in healthy volunteers
  • Eggs, sugar, grated bones: colour-based food preferences in autism, eating disorders, and beyond
  • How placebo characteristics can influence estimates of intervention effects in trials
  • What trial participants need to be told about placebo effects to give informed consent: a survey to establish existing knowledge among patients with back pain
  • Advertisements impact the physiological efficacy of a branded drug
  • The principle of parity: the 'placebo effect' and physician communication
  • The placebo enigma revisited
  • Something out of nothing: the placebo effect
  • The ethics of the placebo in clinical practice
  • Creative consulting: more about placebos?
  • Statistics Notes: Blinding in clinical trials and other studies
  • The power of placebo
Back to top