Dutch anti-alcohol campaign is under attack

BMJ 1996; 313 doi: (Published 30 November 1996) Cite this as: BMJ 1996;313:1349

The powerful Dutch drinks industry has demanded that a hard hitting antidrinking poster campaign linking excess alcohol consumption with images of violence and ill health be halted.

Already one poster entitled Champagne Brut, depicting a sobbing and distressed young woman, has been withdrawn from hundreds of locations for “political reasons.” Health minister Professor Borst-Eilers called for the poster to be withdrawn after complaints from the French ambassador about the use of the word champagne in this way.

Now STIVA, the foundation for responsible …

View Full Text

Log in

Log in through your institution


* For online subscription