Medicine And The Media

The Elvis of pharmaceuticals

BMJ 1996; 313 doi: (Published 12 October 1996) Cite this as: BMJ 1996;313:950
  1. Carl Elliott

    Since its humble beginning as a mere antidepressant in the late 1980s, Prozac has toured the celebrity circuit. It has appeared on morning talk shows, featured on the covers of international news magazines, spawned several pharmaceutical imitators, and with books such as Listening to Prozac, Talking Back to Prozac, and Prozac Nation almost singlehandedly supported a cottage publishing industry. Prozac is no longer just a drug, it's an American cultural icon travelling a path from innovation via celebrity to cliche. It's the Elvis Presley of the pharmaceutical world. With Brain Candy, Prozac makes its Hollywood debut, and what it lacks in star power it more than makes up in bad taste.

    Brain Candy is …

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